Project Objectives
- Create a distinctive and memorable logo that captures the essence of Midnight Hog.
- Develop a color palette and typography that reflect the brand’s personality and values.
- Design packaging that stands out on the shelf and communicates the quality and uniqueness of our coffee.
Why "Midnight Hog"?
The word "Midnight" evokes a sense of the night, suggesting coffee as a companion for late hours, productivity, or nocturnal activities."Hog" adds a rugged, earthy quality, possibly hinting at a robust, strong coffee; Also short for "Hedgehog" which is a nocturnal animal.
Brand Personality
"Midnight Hog" conveys a bold and edgy personality. It suggests a brand that is confident, adventurous, and perhaps a bit unconventional, appealing to customers who see themselves similarly.
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Marvin the Hedgehog
Marvin the Hedgehog serves as the beloved mascot of Midnight Hog Coffee, symbolizing the spirit of exploration, reliability, and community. Whether you're up late working on a project, embarking on a nighttime adventure, or simply enjoying a quiet moment, Marvin is there to accompany you with a perfect cup of coffee. Marvin has a keen eye for spotting the most unique and interesting coffee beans. He keeps them in a special section of his cozy burrow, each one meticulously labeled with details about its origin and flavor profile.
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