The Wagner Free Institute of Science is a natural history museum at 1700 West Montgomery Avenue in north Philadelphia, Pennsylvania, United States. Founded in 1855, it is a rare surviving example of a Victorian-era scientific society, with a museum, research center, library, and educational facilities.
REBRANDING GOALS
To craft a bold, modern identity that resonates across digital and physical platforms while preserving the elegance of the physical site. The new branding emphasizes clean, contemporary lines, a sophisticated color palette, and typography that conveys authority and style.
Ensuring seamless integration by implementing consistent visual elements across the website, social media, print materials, etc.